Re-appropriating “clique”, a term for exclusive and unwelcoming groups, Her Clique intends to become an inclusive hub through its more affordable, approachable price points. A portion of the sale proceeds will also go to helping non-profit organisations, such as the platform’s first beneficiary, United Way NYC, an organisation dedicated to helping low-income New Yorkers make ends meet and lead self-sufficient lives.
The first artist in the platform’s monthly collaborations is multimedia artist Zoë Buckman, known for her textile, sculpture and photography work exploring feminism, cultural norms and sexuality. Two editions of the artist’s work will be presented for sale on the site, the first being a 150-strong collection of poetry-embroidered handkerchiefs on unique fabric, and the second comprising three larger vintage table runners. Following Buckman, a new artist each month – expect Natalie Frank and Alonsa Guevara later this year – will create limited edition artworks to be sold on the platform. To run alongside the collaborations, the platform will publish a video series titled Her Clique Stories profiling the participating artists.