Due to go live on April 3, Platform: New York allows galleries which may not have had sufficient funds or personnel to break into the digital sphere themselves to each present two works by an artist. Essex Street, for example, will be exhibiting the work of Park McArthur. ‘It’s like “Hey guys, come in here and put work up on the walls”’, said Zwirner.
The idea, for which the David Zwirner Gallery is taking no fees nor charging commission, supports both the smaller galleries and the artists they represent, as all sales enquiries are passed onto the participating galleries directly, whilst the artists who may have had exhibitions cut short or cancelled still have the opportunity to increase their visibility.
