The 10.2 million visitors - a rise of 25% in one year - outstripped the record set in 2012 at 9.7 million. Although 50% of visitors are already under 30 years of age, the institution will be attempting to conquer a new audience by launching a free night every first Saturday of the month from January 5 onwards.
Nowadays, 25% of visitors are French, overtaking the Americans (1.5 million) and the Chinese (nearly a million). With regards to the latest category, the Director commented: "They're an audience that didn't exist five years ago and weren't even in the top five nationalities. It's an exceptional leap."
The year 2019 will notably see the 30th birthday of Ieoh Ming Pei's pyramid and the retrospective held for the 500th anniversary of Leonardo da Vinci's death.
