Although we know very little ahead of the official launch — set at 3PM (ET) according to Snapchat’s website — an American reader of TechCrunch, which first reported the news, has leaked a YouTube video detailing a Snapchat partnership with Jeff Koons. Following the launch, works by the artists will be “visible” in locations across New York, Chicago, Washington D.C., Los Angeles, Las Vegas, Toronto, Sydney, London, Paris and Rio de Janeiro.
Snapchat users will have to simply “hold their phones up” in specific locations to “see” the artworks. Fellow artists will also be able to add their own works by simply signing-up. But are the (very) young users of Snapchat really sensitive to contemporary art? We shall see...